Every second, thousands of bots are crawling websites around the world. Right now, as you read this, multiple bots are probably scanning your website, indexing content, checking prices, or analyzing data. Studies show that bots account for approximately 42% of all internet traffic – nearly half of all web activity isn’t human at all. Yet most website owners couldn’t name more than two or three of these digital visitors.
Understanding which bots visit your site, what they do, and whether to allow them is crucial for website performance, SEO success, and security. Some bots are essential for your online visibility, others provide valuable services, and some might be draining your resources or scraping your content without permission. This comprehensive guide identifies all major web crawlers, explains their purposes, and helps you make informed decisions about bot traffic.
Understanding Web Crawlers: The Basics
Before diving into specific crawlers, it’s important to understand what these bots actually do and why they exist.
What Web Crawlers Do:
- Systematically browse the internet
- Index content for search engines
- Monitor website changes
- Collect data for various purposes
- Check website health and performance
- Verify security and compliance
How Crawlers Identify Themselves: Every legitimate crawler identifies itself through a User-Agent string – like a digital business card that tells your server who’s visiting. For example:
Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)
Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)
Why This Matters for Your Website:
- SEO depends on search engine crawlers
- Server resources get consumed by bot traffic
- Some bots respect robots.txt, others don’t
- Blocking wrong bots can hurt your visibility
- Allowing wrong bots can hurt your business
Part 1: Search Engine Crawlers
These are the most important bots for most websites. Without them, you won’t appear in search results.
Googlebot
Purpose: Indexes content for Google Search
User-Agent Strings:
- Main crawler:
Googlebot/2.1 (+http://www.google.com/bot.html)
- Image crawler:
Googlebot-Image/1.0
- Video crawler:
Googlebot-Video/1.0
- News crawler:
Googlebot-News
- Mobile crawler:
Googlebot-Mobile/2.1
Behavior Characteristics:
- Visits frequently (daily to monthly depending on site)
- Respects robots.txt strictly
- Follows sitemaps
- Renders JavaScript
- Crawls from multiple IP ranges
What It Looks For:
- New and updated content
- Site structure and internal links
- Mobile compatibility
- Page speed signals
- Structured data
How to Optimize for Googlebot:
- Submit sitemap via Google Search Console
- Ensure fast page load times
- Fix crawl errors immediately
- Use structured data markup
- Maintain consistent URL structure
Should You Allow It? Yes, unless you don’t want Google traffic (extremely rare)
Bingbot
Purpose: Indexes content for Microsoft Bing
User-Agent Strings:
- Main:
Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)
- Preview:
Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11A465 Safari/9537.53 (compatible; bingbot/2.0)
Behavior Characteristics:
- Less frequent than Googlebot
- Also powers Yahoo search results
- Renders JavaScript
- Respects crawl-delay directive
- Can be more aggressive than Googlebot
Unique Features:
- Powers Cortana responses
- Indexes for Microsoft ecosystem
- Feeds DuckDuckGo results partially
Optimization Tips:
- Submit to Bing Webmaster Tools
- Use IndexNow protocol for instant indexing
- Ensure proper schema markup
- Monitor crawl stats in Bing Webmaster Tools
Should You Allow It? Yes, it’s the second-largest search engine
Yandex Bot
Purpose: Indexes content for Yandex (Russia’s largest search engine)
User-Agent Strings:
- Main:
Mozilla/5.0 (compatible; YandexBot/3.0; +http://yandex.com/bots)
- Images:
Mozilla/5.0 (compatible; YandexImages/3.0; +http://yandex.com/bots)
- Video:
Mozilla/5.0 (compatible; YandexVideo/3.0; +http://yandex.com/bots)
Behavior Characteristics:
- Important for Russian-speaking markets
- Can be resource-intensive
- Respects robots.txt
- Supports Clean-param directive
- Crawls from Russian IP addresses primarily
Regional Importance:
- 60% market share in Russia
- Popular in Belarus, Kazakhstan, Turkey
- Growing in Eastern Europe
Should You Allow It? Yes if you have international audience, optional for US-only sites
Baidu Spider
Purpose: Indexes content for Baidu (China’s dominant search engine)
User-Agent Strings:
- Main:
Baiduspider/2.0; +http://www.baidu.com/search/spider.html
- Image:
Baiduspider-image+(+http://www.baidu.com/search/spider.htm)
- Mobile:
Mozilla/5.0 (compatible; Baiduspider/2.0; +http://www.baidu.com/search/spider.html)
Behavior Characteristics:
- Essential for Chinese market
- Can be very aggressive
- Sometimes ignores crawl-delay
- Crawls from Chinese IP ranges
- May not respect robots.txt fully
Challenges:
- Language barriers in documentation
- Can overwhelm small servers
- Limited support outside China
Should You Allow It? Yes if targeting Chinese market, consider blocking if not
DuckDuckGo Bot
Purpose: Indexes content for DuckDuckGo search
User-Agent String:
DuckDuckBot/1.0; (+http://duckduckgo.com/duckduckbot.html)
Behavior Characteristics:
- Less frequent crawling
- Privacy-focused
- Respects robots.txt
- Also uses Bing results
- Lightweight crawler
Should You Allow It? Yes, growing privacy-conscious user base
Seznam Bot
Purpose: Indexes for Seznam (Czech Republic’s search engine)
User-Agent String:
Mozilla/5.0 (compatible; SeznamBot/4.0; +http://napoveda.seznam.cz/en/seznambot-intro/)
Behavior Characteristics:
- Important for Czech market
- Moderate crawl rate
- Respects robots.txt
- Good documentation
Should You Allow It? Yes if targeting Czech Republic/Slovakia
Part 2: Social Media Crawlers
These bots generate link previews when URLs are shared on social platforms.
Facebook Crawler (facebookexternalhit)
Purpose: Creates link previews for Facebook, Instagram, WhatsApp
User-Agent Strings:
facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)
facebookcatalog/1.0
- WhatsApp:
WhatsApp/2.19.81 A
Behavior Characteristics:
- Crawls when URL first shared
- Re-crawls when explicitly requested
- Caches previews aggressively
- Respects Open Graph tags
- Can cause traffic spikes
What It Extracts:
- Open Graph meta tags
- Title and description
- Images (prefers 1200x630px)
- Video information
- Article metadata
Optimization Tips:
- Use Open Graph tags properly
- Provide high-quality preview images
- Test with Facebook Sharing Debugger
- Implement caching for crawler requests
Should You Allow It? Yes, essential for social sharing
Twitter Bot (Twitterbot)
Purpose: Creates Twitter Card previews
User-Agent String:
Twitterbot/1.0
Behavior Characteristics:
- Crawls on first tweet
- Caches for ~7 days
- Respects Twitter Card tags
- Lightweight crawler
- Returns for updates periodically
Twitter Card Types:
- Summary Card
- Summary Card with Large Image
- Player Card
- App Card
Should You Allow It? Yes, improves tweet engagement
LinkedIn Bot
Purpose: Generates link previews for LinkedIn posts
User-Agent String:
LinkedInBot/1.0 (compatible; Mozilla/5.0; Apache-HttpClient +http://www.linkedin.com)
Behavior Characteristics:
- Professional network focused
- Respects Open Graph tags
- Caches previews
- Can be blocked without major impact
Should You Allow It? Yes for B2B sites, optional for others
Pinterest Bot
Purpose: Creates Rich Pins and validates content
User-Agent String:
Pinterest/0.2 (+http://www.pinterest.com/bot.html)
Behavior Characteristics:
- Crawls for Rich Pin validation
- Respects robots.txt
- Important for e-commerce
- Re-crawls periodically
Should You Allow It? Yes for e-commerce and lifestyle sites
Telegram Bot
Purpose: Creates link previews in Telegram messages
User-Agent String:
TelegramBot (like TwitterBot)
Behavior Characteristics:
- Instant preview generation
- Respects Open Graph tags
- Growing platform
- Lightweight
Should You Allow It? Yes, increasingly important messenger
Part 3: SEO and Analysis Bots
These bots help with SEO analysis and competitive research.
Ahrefs Bot
Purpose: Builds backlink database for Ahrefs SEO tool
User-Agent String:
Mozilla/5.0 (compatible; AhrefsBot/7.0; +http://ahrefs.com/robot/)
Behavior Characteristics:
- Very active crawler
- Can be resource-intensive
- Respects robots.txt
- Crawls for backlink data
- Used by SEO professionals
Data Collected:
- Backlink profiles
- Anchor text
- Page content
- Site structure
Should You Allow It? Depends on whether you want competitors analyzing your backlinks
Semrush Bot
Purpose: Collects data for Semrush SEO platform
User-Agent String:
Mozilla/5.0 (compatible; SemrushBot/7~bl; +http://www.semrush.com/bot.html)
Behavior Characteristics:
- Regular crawling
- Respects robots.txt
- Multiple bot variants
- Can be aggressive
Variants:
- SemrushBot-SA (Site Audit)
- SemrushBot-BA (Backlink Audit)
- SemrushBot-BM (Brand Monitoring)
Should You Allow It? Your choice – blocking limits competitor research but also your own
Moz Bot (Rogerbot/Dotbot)
Purpose: Indexes for Moz’s Link Explorer
User-Agent Strings:
rogerbot/1.0 (http://moz.com/help/pro/rogerbot-crawler)
Mozilla/5.0 (compatible; DotBot/1.2; +https://opensiteexplorer.org/dotbot)
Behavior Characteristics:
- Moderate crawl rate
- Respects robots.txt
- Professional SEO tool
- Less aggressive than others
Should You Allow It? Optional – depends on competitive concerns
Majestic Bot (MJ12bot)
Purpose: Maps the web for Majestic SEO tool
User-Agent String:
Mozilla/5.0 (compatible; MJ12bot/v1.4.8; http://mj12bot.com/)
Behavior Characteristics:
- Can be very aggressive
- Distributed crawler
- Respects robots.txt (usually)
- Resource-intensive
Common Complaints:
- High server load
- Frequent crawling
- Sometimes ignores crawl-delay
Should You Allow It? Often blocked due to aggressive behavior
Screaming Frog SEO Spider
Purpose: Desktop-based SEO crawler for site audits
User-Agent String:
Screaming Frog SEO Spider/16.0
Behavior Characteristics:
- Controlled by user
- One-time crawls usually
- Used for technical SEO audits
- Can crawl entire site quickly
Should You Allow It? Yes, usually legitimate SEO work
Part 4: Monitoring and Performance Bots
These bots check website availability and performance.
Pingdom Bot
Purpose: Monitors website uptime and performance
User-Agent String:
Pingdom.com_bot_version_1.4_(http://www.pingdom.com/)
Behavior Characteristics:
- Regular interval checks
- Minimal resource usage
- Multiple global locations
- Legitimate monitoring
Should You Allow It? Yes if using Pingdom, otherwise optional
UptimeRobot
Purpose: Monitors website uptime
User-Agent String:
Mozilla/5.0+(compatible; UptimeRobot/2.0; http://www.uptimerobot.com/)
Behavior Characteristics:
- 5-minute check intervals
- Lightweight requests
- Only checks specified pages
- Alerts on downtime
Should You Allow It? Yes if using service, block otherwise
GTmetrix
Purpose: Analyzes page speed performance
User-Agent String:
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.101 Safari/537.36 GTmetrix
Behavior Characteristics:
- On-demand crawling
- Full page load testing
- Performance metrics
- User-initiated usually
Should You Allow It? Yes, useful for performance testing
StatusCake
Purpose: Uptime and performance monitoring
User-Agent String:
StatusCake
Behavior Characteristics:
- Regular monitoring intervals
- Global test locations
- Page load testing
- SSL monitoring
Should You Allow It? Yes if using service
Part 5: E-commerce and Price Monitoring Bots
These bots track prices and product availability.
Google Shopping Bot
Purpose: Indexes products for Google Shopping
User-Agent String:
Googlebot/2.1 (+http://www.google.com/bot.html)
with commerce signals
Behavior Characteristics:
- Focuses on product pages
- Checks price updates
- Monitors availability
- Reads structured data
Should You Allow It? Yes for e-commerce sites
PriceSpider
Purpose: Where-to-buy solutions for brands
User-Agent String:
Mozilla/5.0 (compatible; PriceSpider/1.0)
Behavior Characteristics:
- Monitors retailer sites
- Tracks pricing
- Checks inventory
- Brand-authorized usually
Should You Allow It? Yes if selling tracked brands
Shopify Bot
Purpose: Powers Shopify’s various services
User-Agent String:
- Various, includes
Shopify
Behavior Characteristics:
- Store verification
- App integrations
- Theme checking
- Performance monitoring
Should You Allow It? Yes if using Shopify
Part 6: AI and Language Model Bots
New generation of bots training AI models and providing AI services.
GPTBot (OpenAI)
Purpose: Crawls content to train GPT models
User-Agent String:
GPTBot/1.0 (+https://openai.com/gptbot)
Behavior Characteristics:
- Respects robots.txt
- Can be blocked completely
- Crawls for training data
- Relatively new (2023+)
Controversial Aspects:
- Uses content for AI training
- No direct benefit to sites
- Copyright concerns
- Can be blocked via robots.txt
Should You Allow It? Controversial – many sites now block it
CCBot (Common Crawl)
Purpose: Builds public web dataset
User-Agent String:
CCBot/2.0 (https://commoncrawl.org/faq/)
Behavior Characteristics:
- Massive scale crawling
- Public dataset creation
- Used by researchers
- Can be resource-intensive
Who Uses the Data:
- Academic researchers
- AI companies
- Data scientists
- Various startups
Should You Allow It? Depends on your stance on public datasets
Anthropic-AI
Purpose: Crawls for Claude AI training
User-Agent String:
anthropic-ai
Claude-Web/1.0
Behavior Characteristics:
- Similar to GPTBot
- Training data collection
- Respects robots.txt
- New crawler
Should You Allow It? Your choice on AI training participation
Part 7: Malicious and Unwanted Bots
These bots should generally be blocked.
Scrapers and Content Thieves
Common Patterns:
- Generic user agents
- No identifying information
- Aggressive crawling
- Ignore robots.txt
Examples to Block:
Mozilla/5.0
(alone, no details)Python-urllib
curl
wget
Java/1.8.0_151
How to Identify:
- Unusual traffic patterns
- High request rates
- Downloading entire site
- No referrer information
SEO Spam Bots
Purpose: Looking for vulnerabilities, comment forms, forums
Characteristics:
- Random user agents
- Rotating IPs
- Target specific URLs
- Post spam content
Common Targets:
- WordPress login pages
- Comment sections
- Contact forms
- Forum registrations
Aggressive Commercial Crawlers
Examples:
- DataForSEO
- Megaindex
- BLEXBot
- DomainCrawler
Why Block Them:
- Excessive resource usage
- No benefit to your site
- Sell your data
- Ignore crawl limits
Part 8: Managing Bot Traffic
Using robots.txt Effectively
Basic Structure:
# Allow search engines
User-agent: Googlebot
Allow: /
User-agent: Bingbot
Allow: /
# Block aggressive SEO bots
User-agent: AhrefsBot
Disallow: /
User-agent: MJ12bot
Crawl-delay: 10
# Block AI training bots
User-agent: GPTBot
Disallow: /
User-agent: CCBot
Disallow: /
Important Directives:
Disallow
: Blocks access to pathsAllow
: Explicitly allows accessCrawl-delay
: Slows down crawling (not all bots respect)Sitemap
: Points to your sitemap
Server-Level Blocking
Using .htaccess (Apache):
# Block bad bots
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} ^.*(AhrefsBot|MJ12bot|SemrushBot).*$ [NC]
RewriteRule .* - [F,L]
Using nginx:
# Block bots in nginx
if ($http_user_agent ~* (AhrefsBot|MJ12bot|SemrushBot)) {
return 403;
}
Monitoring Bot Traffic
Tools to Use:
- Google Analytics (filter bot traffic)
- Server logs analysis
- Cloudflare Analytics
- AWStats
- GoAccess
What to Monitor:
- Request frequency
- Pages accessed
- Resource usage
- Response codes
- Geographic origin
Red Flags:
- Sudden traffic spikes
- Sequential URL crawling
- High 404 errors
- Excessive bandwidth usage
- Unusual time patterns
Part 9: Best Practices for Bot Management
Essential Bots to Allow
Never Block These:
- Googlebot (search traffic)
- Bingbot (second largest engine)
- Facebook (social sharing)
- Twitter (social sharing)
- Your monitoring tools
Conditional Allows
Based on Your Business:
- E-commerce: Shopping bots, price monitors
- Publishers: News aggregators, feed readers
- International: Regional search engines
- B2B: LinkedIn bot
- Technical: GitHub, documentation crawlers
Creating a Bot Strategy
Step 1: Audit Current Traffic
- Analyze server logs
- Identify all bot traffic
- Calculate resource usage
- Determine value per bot
Step 2: Define Policies
- Essential bots (always allow)
- Beneficial bots (usually allow)
- Neutral bots (case-by-case)
- Harmful bots (always block)
Step 3: Implement Controls
- Update robots.txt
- Configure server rules
- Set up monitoring
- Regular review schedule
Step 4: Monitor and Adjust
- Weekly traffic reviews
- Monthly bot audit
- Quarterly policy update
- Annual strategy review
Special Considerations
For Small Sites:
- Focus on essential bots only
- Block resource-intensive crawlers
- Use crawl-delay liberally
- Monitor server resources
For Large Sites:
- Detailed bot policies
- CDN-level controls
- Rate limiting
- Bot management services
For E-commerce:
- Allow shopping bots
- Monitor price scrapers
- Protect product data
- Balance visibility vs. protection
For Publishers:
- Allow news aggregators
- Manage archiving bots
- Control content scraping
- Protect premium content
Part 10: Future of Web Crawling
Emerging Trends
AI-Powered Crawling:
- Smarter crawl patterns
- Content understanding
- Reduced server load
- Better relevance detection
Privacy-Focused Changes:
- Consent-based crawling
- Data minimization
- Regional restrictions
- User agent transparency
Technical Evolution:
- JavaScript rendering standard
- API-first crawling
- Real-time indexing protocols
- Distributed crawling systems
Preparing for Changes
Website Owners Should:
- Implement structured data
- Use modern protocols (IndexNow)
- Monitor emerging bots
- Stay informed on standards
- Plan for AI crawlers
Expected Developments:
- More AI training bots
- Stricter regulations
- Better bot identification
- Improved crawl efficiency
- New authentication methods
Quick Reference Guide
Bots to Always Allow
- Googlebot
- Bingbot
- Facebook/Instagram
- Your monitoring services
- Your CDN/security services
Bots to Usually Allow
- DuckDuckGo
- Yandex (if international)
Bots to Consider Blocking
- AhrefsBot (competitor research)
- SemrushBot (competitor research)
- MJ12bot (aggressive)
- GPTBot (AI training)
- CCBot (dataset building)
Bots to Always Block
- Suspicious user agents
- Known scrapers
- Spam bots
- Vulnerability scanners
- Excessive crawlers
Conclusion: Taking Control of Your Bot Traffic
Web crawlers are an essential part of the internet ecosystem, but not all bots deserve access to your content. The key is understanding which bots benefit your site and which ones just consume resources or potentially harm your business.
Your Action Plan:
- This Week: Audit your current bot traffic using server logs
- Next Week: Update your robots.txt with informed decisions
- This Month: Implement monitoring for unusual bot activity
- Ongoing: Review and adjust your bot policy quarterly
Remember: every bot accessing your site uses resources that cost money. Some bots pay back that cost through search visibility, social sharing, or valuable services. Others just take. Now you have the knowledge to tell the difference and act accordingly.
The landscape of web crawlers continues evolving, especially with AI training bots becoming more prevalent. Stay informed, monitor your traffic, and adjust your policies as needed. Your server resources, content, and business goals should drive your bot management strategy, not default settings or outdated assumptions.